Overview The Alaskan Salmon Special Edition playing card set features hand-watercolored salmon theme artwork and a custom-built salmon ladder to display the set.
I began this project by researching the five types of Pacific coast salmon, from size and weight to egg count and egg size. This was followed by several composition sketches, focusing on creating a dynamic, asymmetrical composition.
The next step involved implementing refined graphics into the composition, so I created a salmon template which was modified to respect the individual differences in shape and kype exaggeration. Once the outlines were inked, a Pentel® Aquash water brush was used to watercolor the illustrations and background texture for the cards.
Graphics were then imported, touched up, and arranged in Photoshop, followed by the implementation of text.
Lastly, a box to house the set was created, followed by a custom made salmon ladder display I'm particularly proud of. The display is made of styrofoam, crumpled up newspaper, painter's tape, modeling equipment (Woodland Scenics®: hydrocal, water effects, realistic water, and moss), Liquitex® black acrylic paint, and small orange-red beads representing salmon eggs.
I hope you enjoy viewing this product as much as I enjoyed creating it.
The spawn is on!
Tools Used Inexpensive watercolors from Target® Strathmore® watercolor paper Winsor & Newton® masking fluid Photoshop InDesign Woodland Scenics® hydrocal Liquitex Basics® acrylic paint Woodland Scenics® realistic water Woodland Scenics® water effects
Ace | Spawning pair
Back of card
The Black Keys
Overview Black Keys gig poster utilizing hand-inked artwork colored in Photoshop to create a vibrant, engaging graphic that subtly refers to the band's hit song, "Little Black Submarines." Multiple typographic solutions and concept thumbnails were explored before selecting the final direction.
Sticky notes were trimmed proportionally to a tabloid size paper (3in x 1.94 in), and Micron® 005–08 sized pens were used to ink concepts, making scaling a breeze. The selected direction was enlarged to fit on a letter size sheet of paper and adjusted the hue and lightness of the line work to a faint red for a final trace.
Once a final trace was competed, the artwork was scanned and imported into Photoshop were the levels were adjusted to dismiss the faint red guidelines, retaining only a crisp black stroke. The artwork was then colored, using the "multiply" layer blend mode.
Tools Used Prismacolor® Verithin red pencil Micron® 005–08 black pens Photoshop
Overview This project entailed creating a visual campaign for the Experience Architecture event put on by the American Institute of Architects Central Valley. The parameters were to create a 24 x 36 inch double sided poster (one side must have a self-created engaging graphic appealing to the audience), a brochure, takeaway (AIACV even calendar / mini poster), post card, and event web site mock up (three pages).
Once the organization and audience had been defined through research, many thumbnails were explored before the abstract circular blueprint concept was selected and approved by the client.
The approved direction was then illustrated in Illustrator and imported into InDesign for text implementation. The style was then transferred to all collateral to maintain a uniformed look.
Tools Used Pentel® mechanical pencil Illustrator InDesign
Poster | front
Poster | back
Poster | front and back
Brochure | cover
Brochure | inside
Brochure | back cover
Poster thumbnail concepts
Overview A collection of my best work from the Design Program at CSUS, housed in a handmade, leather-bound portfolio book. The portfolio includes my résumé (on the first verso of the book), portfolio description, and seven select pieces of work, including the process for each.
The portfolio was set up to tell a story; from the intro on the cover, to my résumé, to the description of the proceeding pages, and finally the work itself—designed to visually entice the viewer to turn the page to see the work from concept, to refinement, to the final product.
Tools Used InDesign Exacto knife
Overview ReThink Sacramento is a Sacramento-based quarterly magazine targeting environmentally conscious Sacramento County residents, ages 25 – 35, who are and looking for new, healthy activities in the Sacramento County region.
This was a five-member group project, where each member was responsible for drafting an article (1,500 words minimum) and providing self-taken photography relevant to the article. Once content was provided, each member utilized the collective content to create each own's saddle stitched magazine containing a minimum of five articles, twenty-five photos, and three advertisements, with the aim of appealing to the magazine's target audience. This was my design direction.
Design by Aaron Schultz Content created by Aaron Schultz, Summer Quinn, Christian Schichtel, Miriam Ochoa, and Jose Nieto
Tools Used GoPro® Hero4 Black Canon® E0S Photoshop InDesign Inexpensive watercolors from Target®
Table of contents
Self-written article with self-taken photographs
Group mate's article/photographs
Group mate's article/photographs
Biker riding underneath the Hazel Bridge
Sacramento Delta with Mt. Diablo in the distance
Angler with a largemouth bass
Overview The project objective was to create a 15–30 second completely hand-created fictitious television show introduction, geared toward the program's target audience.
I began this project by exploring multiple television show concepts followed by developing program descriptions and identifying the target audience to present to the client. Once the client approved the rock climbing concept, a documentary following rock climbers as they tour some of the most infamous rock climbing destinations in the United States, storyboarding ensued. Large amounts of thumbnails were generated to present the concept, many of which were eliminated to meet time parameters.
Once the concept was solidified, hand-drawn graphics were illustrated from reference photos (both self-taken and provided by Nathan Creswell), and exaggerated in proportion to activate the Gestalt principle of isomorphic correspondence (heights).
Illustrations were then manipulated in After Effects using simple panning and animation tools (puppet tool) to create motion.
Tools Used GoPro® Hero4 Black Pentel® mechanical pencil After Effects
Camera angle concept
Camera angle concept
Cut in two for scanning
Top Out | process manual
Process manual | characters and scenery
Overview This project was successfully completed in a major time crunch. The parameters were to create a gig poster for The XX, using hand-created graphics and three colors maximum.
The symmetrical composition was pursued to reflect the balance between the male and female vocals, while the X's vibrant color refers to the band's last album, "Oil and Water."
An exacto knife was used to create an "X" stencil which was then used to create thirteen variations of medium exploration (watercolor, acrylic paint, charcoal, ink). Two of the thirteen variations were selected to scan, import, and combine in Photoshop using layer blending modes. The resulting image was colorized using hue/saturation adjustment layers and masks, followed by the implementation of text.
Tools Used Exacto-blade Liquitex® acrylic paint Inexpensive watercolors from Target® General's® charcoal Micron® 05 & 08 pens Photoshop
Composition concept thumbnails
Overview The project parameters were to create a tabloid-size gig poster for the artist, "Tycho" using three colors maximum.
I began this project by researching the artist and past gig posters. Since a circle is a common theme among all of Tycho's posters, I naturally gravitated to this motif.
Inspired by the circular rippling effect captured on the surface of my apartment's pool on a rainy day, I chose to echo this effect not only in the graphic but the typography as well. A picture I took of a friend swimming in the North Fork American River was combined with a rainy pool surface in Photoshop using layer blending modes, followed by the implementation of typography.